1999年考研阅读2

来源:互联网
更新时间:2016/12/12 22:19:07
责任编辑:李志喜
字体:

In the first year or so of Wed business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Wed proved to be more than a fashion, companies have started to buy sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they're looking for.

Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.

Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.

But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a Web site selling the right kind of products with the right mix if interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop is silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.转帖于 Xue163.com_考研英语

www.xue163.com true /2/25195.html report 2692 1999年考研阅读2,InthefirstyearorsoofWedbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently,astheWedprovedtobe...
最近关注
首页推荐
热门图片
  • 上一篇文章:1999年考研阅读3
  • 下一篇文章:1999年考研阅读1
  • 最新添加资讯
    24小时热门资讯
    精彩资讯
    精彩推荐
    热点推荐
    真视界
    精彩图片
    社区精粹
    关于本站 | 广告服务 | 手机版 | 商务合作 | 免责申明 | 招聘信息 | 联系我们
    Copyright © 2004-2016 Xue163.com All Rights Reserved. 学网 版权所有
    京ICP备10044368号-1 京公网安备11010802011102号
    荐闻 | 学网头条知识问答 | 装修 | 作业 | 荐闻 | 学网头条精彩微信 | 新闻中心 | 软件教室 | 设计大全 | 网络相关 | 英语学习 | 开发编程 | 考试中心 | 参考范文 | 管理文库 | 营销中心 | 站长之家 | IT信息中心 | 商学院 | 数码大全 | 硬件DIY | 企业服务 | 网吧在线 | 问吧 | 百科 | 硬件知识 | 本网视点 | 文库 | 手机 | 平板 | 汽车 | 游戏 | 家电 | 精彩摄影 | 时尚科技 | 现代家居 | IT女人 | 经验 | 每日新闻 | 健康养生 | 图书馆 | 猎奇 | 精彩看点 | 图库 | 新闻中心 | 软件教室 | 设计大全 | 网络相关 | 英语学习 | 开发编程 | 考试中心 | 参考范文 | 管理文库 | 营销中心 | 站长之家 | IT信息中心 | 商学院 | 数码大全 | 硬件DIY | 企业服务 | 网吧在线 | 问吧 | 百科 | 硬件知识 | 本网视点 | 文库 | 手机 | 平板 | 汽车 | 游戏 | 家电 | 精彩摄影 | 时尚科技 | 现代家居 | IT女人 | 经验 | 每日新闻 | 健康养生 | 图书馆 | 精彩微信 | 猎奇 | 精彩看点 | 图库编程 方案 信息windows方案windows answer文档机构教育文档问答中心IT编程数码信息解决方案信息中心IT科技